The Travel Technology Association is the premier trade association for the travel technology industry, representing the leading online travel companies, travel technology solutions providers, and short-term rental companies, and is dedicated to connecting consumers and travel providers, eliminating barriers to travel, and protecting the traveling public.
Importance of the Industry
Travel Tech members connect consumers with travel suppliers, such as airlines, hotels, rental cars, cruises and others. Travel Tech's members consolidate travel option from different travel providers, giving consumers and travel agents, both online and brick-and-mortar, the ability to efficiently research travel destinations and compare and purchase travel services. Travel Tech members also help travel sellers promote their services and destinations making consumers aware of their services and helping fill otherwise unoccupied airline seats and hotel rooms.
Global Distribution Systems (GDSs) are one of the best-kept secrets in the travel industry, but are indispensable to travel. Forming the backbone of computer reservations systems for travel agents, airlines, and more, they process millions of reservations a day. Their state-of-the-art hardware and software enables their clients to seamlessly provide instantaneous and comprehensive service to the traveling public.