The Travel Technology Association, or Travel Tech, is the association for online travel companies (OTCs) and global distribution systems (GDSs), and is dedicated to connecting consumers and travel providers, eliminating barriers to travel, and protecting consumers.
 

Testimonials

"The OTAs can do some things we can't do. The OTAs can package other parts of travel, which we can't do, and their sheer size allows them to have huge marketing clout. I also think their sophistication continues to lead. Even though we all think we're brilliant, these guys are on the cutting edge."

Richard Millard
Desires Hotels
January 2011

"[Hilton Worldwide] hotels in Latin America and the Caribbean gained substantial market share because of OTAs."

George Massa
Hilton Worldwide, Mexico
January 2011

"We certainly value our relationship with OTAs and feel they play an important role in influencing consumer choice. They are definitely a part of our distribution strategy, and they always will be."

Del Ross
InterContinental Hotels Group
January 2011

"Between 2009 and 2012, annual online U.S. hotel bookings from leisure travelers will have jumped 44%, to $39.2 billion, and will account for a third of all hotel bookings...This year [2012], almost $37 billion in U.S. hotel reservations, or about a third of all U.S. hotel bookings, will be booked online."

U.S. Online Travel Overview, Eleventh Edition
PhoCusWright
November 2011

"If there was no such thing at OTAs, two things would happen. The industry's occupancy would be slightly lower. And room rates would be considerably higher."

Mark Lomanno
newBrandAnalytics
November 2011

"[M]ost hotels...want to be linked to the Global Distribution Systems so that their rooms will be available for sale to the estimated 165,000 travel agents using them."

Distribution Channel Analysis: A Guide for Hotels
Cindy Estis Green & Mark Lomanno
January 2012

"[Online booking sites] reach customers that [hotels] would otherwise not be able to reach by themselves."

Dan Kowalewski
Wyndham Hotel Group
Distribution Channel Analysis: A Guide for Hotels
January 2012

"The business we derive from 3rd party distribution channels are an integral part of Marriott's overall revenue, and they provide us with important visibility to both business and leisure customers. Therefore, they continue to be a meaningful component of our overall business mix and profitability contributions."

Larraine Voll Morris
Marriott International
Distribution Channel Analysis: A Guide for Hotels
January 2012

"OTAs made sizable profits because they delivered what hoteliers could not."

Bill Carroll
Cornell School of Hotel Administration
Distribution Channel Analysis: A Guide for Hotels
January 2012

"OTAs have all of the inventory under one roof and are clearly the preferred shopping channel, especially for leisure travelers."

Douglas Quinby
PhoCusWright
January 2012

“The trend of booking trips online is expected to grow, especially in emerging markets…Online travel sales in the U.S. are forecasted to increase by more than +10% in 2012 compared to 2011…In 2012, the online travel segment is forecast to represent almost a third of the total global travel market value.”

Online Travel: A Global Strategic Business Report
Global Industry Analysts, Inc.
July 2012

“Online travel industry not only benefited customers, but also businesses such as package tour companies, airline companies and hotels that were looking to increase sales by setting lower prices.”

Online Travel: A Global Strategic Business Report
Global Industry Analysts, Inc.
July 2012

“58% of all travelers use travel websites to plan their vacation. Of these 58%, 45% use reservation sites…about 26% of the 58% use travel review sites.”

U.S. Use of Travel Websites for Vacation Planning
Statista
August 2012

“The global market for online travel is projected to reach US$533.8 billion by the year 2018, driven primarily by the increasing penetration of internet and personal computers at home and workplace. Further, growing consumer confidence in online transactions, and promise of greater convenience and instant bookings are fueling demand for online travel services.”

Online Travel: A Global Strategic Business Report
Global Industry Analysts, Inc.
July 2012